I think KEY has a lot of potential but I think it needs much more visibility among Spanish speakers (more than 600 million people)
My method of working is to create and manage new accounts on Twitter, Facebook and Telegram in Spanish, add a Spanish channel in Discord. Give visibility and try to attract investors and sponsors through forums, websites, ... in Spanish.
make translations, keep informed of updates, new exchanges, collaborators, ...
In short, to give KEY much more visibility in Spain and South America